When Nicole Eckels launched Glasshouse Fragrances in 2006, she knew she was building what would one day become a ‘total fragrance brand’, encompassing both home and personal fragrances. From the jump, our creative processes have reflected this objective. “One of the things that sets us apart is the fact that each of our home fragrances starts life as an Eau de Parfum,” says Eckels. “We partner with some of the world’s most talented perfumers to create a complex EDP, then dial that back to a more simple form for a candle or diffuser.” Our recent Eau de Parfum launch was years in the works – the ‘juices’ were created over a decade.
Of the eight scent collection, Eckels says she doesn’t have a go-to. “I prefer to wear fragrance based on my mood and the occasion – choosing just one is like asking someone to name a favourite child!” Instead, she keeps a selection of bottles on her dresser. “Lately, I’ve been wearing A Tahaa Affair Devotion of an evening. For a long lunch, I’ll reach for something like Forever Florence, whereas Midnight in Milan is for after-dinner.”
Eckels’ passion for fragrance is rooted in memories of her childhood. “I vividly remember my mother, who managed our household like a well-oiled machine, disappearing into her bedroom and returning with a spritz of fragrance, a bold lip and mascara,” she says. “Even then, I realised the transformative effect of fragrance.” Eckels calls this metamorphosis ‘the butterfly effect’. “It's a superpower that’s available to all of us,” she says.