Glasshouse Fragrances has long been known as a go-to destination for scent obsessives. (Matter of fact, we’re currently the leading home fragrance brand in Australia - no biggie.) Launched by co-founder and CEO Nicole Eckels way back in 2006, Glasshouse Fragrances started life as a premium candle brand. Even then, our brand ethos has always been that the power of fine perfume can transform the everyday. Now celebrating our fifteenth year, Glasshouse Fragrances is ready for a 2020 refresh.
Relaunching into market as a complete fragrance brand, we’re introducing a brand new line of fine fragrances (read: personal perfumes), plus luxuriously scented bodycare products, for a total of 100 exciting new SKUs. The foray into personal fragrance is one that’s been in the works for eons. “For the past several years, we have been launching home fragrance scents that were based on fine fragrances, many of which are revealed in this collection, so it only made sense to expand to personal care and perfume,” says Eckels. The decision to evolve was largely driven by consumer feedback: “We believe smell is the most powerful sense and our cult following agree - they wanted more and we listened.”